Balanced Books by Cruz & Co. is more than just bookkeeping—it's a personalized, empowering financial service built for the modern entrepreneur. Founded by Sally Hocker, a seasoned accounting professional with over 20 years of experience in accounting, operations, and business process improvement, Cruz & Co. is dedicated to helping small business owners thrive by taking the guesswork out of their books.

Sally brings deep expertise and a practical, approachable style to her work. As a QuickBooks Online ProAdvisor and QuickBooks Certified professional, she specializes in helping clients understand their financial picture clearly and confidently—without the stress.

Cruz & Co. proudly serves the bold, creative, and independent: healers, crafters, creators, gamers, online influencers, and techfluencers. Whether you're building your brand, scaling your shop, or streaming to your fans, you deserve accurate, timely, and meaningful bookkeeping support.

At Cruz & Co., we believe that good books are the backbone of good business. We take care of the numbers so you can focus on your passion.